Google secretly acquires a U.K based startup Redux that is focused on audio and haptics.
The U.K. regulatory filing from December showed that the Google Ireland Holdings Unlimited Company bought all the shares of Redux’s parent company NVF Tech. The total sum paid for all of the NVF Tech shares was not revealed, however, the filing did disclose that all the stock held by investors and employees was shifted to Google in early September.
Crunchbase, a site famous for tracking acquisition and funding rounds says that the acquisition took place in August. It was mentioned on Redux CEO Nedko Ivanov’s LinkedIn profile that he had left Redux in August. It is not yet confirmed if he is working for Google now, or for some other firm.
Although Redux’s website has been shut down, a cached version of the site showed that the company was working on ‘Panel audio’, a technology which turns a smartphone screen into a speaker. It also created solutions to develop ‘haptic feedback’ that allows users to carry out different tasks on the smartphone with different finger movements. The website also said that the company has 177 total patents with over 115 of them granted.
Redux tech turns the screen into a speaker, and a haptic surface. Trying it out here. The sound is actually coming from the screen. pic.twitter.com/VPAi6TzKk9
— Stan Schroeder (@franticnews) 28 February 2017
Google had been really enthusiastic in 2017 regarding its touchscreen products; especially its smartphones the Pixel 2 and the Pixel 2XL. And this acquisition might aid in some significant additions to Google’s long list of smartphone operations. Google might be thinking of adding Redux’s audio panel technology in its future products.
One of Redux’s main investors included a U.K. based venture and private equity company, Arie Capital, which invested $5million in the company.
Both the companies have made no mention of the deal as of yet. Ivanov’s profile did say that Redux had a “successful exit” in August, but did not mention the buyer.