Ripple appoints Facebook’s communication manager, Tom Channick as its head of communication to keep up with demand.
Ripple’s currency XRP more than tripled this week from $0.253 to $0.7997. The cryptocurrency, with an $18 billion jump in market capitalization became the third largest cryptocurrency by market cap, overtaking bitcoin cash.
This hiring of Tom Channick comes the same week that its currency saw a wild upsurge.
Tom Channick who previously served Facebook as corporate communications manager for advertising and business integrity unit, will be joining from January 2 as its head of communications.
Personal news: Starting next month I’ll be leaving @facebook to take over comms @Ripple. Ripple is the only #blockchain player with real enterprise customers and a proven use case for crypto. Cryptocurrency is not a fad, it’s a movement. #xrpthestandard https://t.co/mGvoQZAwjI
— Tom Channick (@tomchannick) December 13, 2017
“I am honored to join Ripple, and very much look forward to working with the global team to continue to build the internet of value,” said Channick.
“Developing technology that lets people and businesses move money as fast as information is incredibly important, and I’m excited to help Ripple achieve that goal.”
Ripple was founded back in 2012 as Ripple Labs. The San Francisco based firm helps speed up global transactions using its blockchain technology. The payments are facilitated through Ripple’s currency XRP.
Ripple has partnered with a number of banks and financial institutions around the world offering its blockchain-powered cross-border payments service. Most banks use a primitive network called SWIFT that takes days to transfer money while charging hefty fees.
The incline in XRP’s price is a result of the announcements Ripple made about its new partnerships, this week.
Channick has also worked for agencies like WE communications and WCG. For his work with the advertising software company Sharethrough, he had his name on the Business Insider’s list of 50 best public-relations people in the tech industry, 2015.