Twitter rolled out the new 280 character-limit feature worldwide on Tuesday. The new limit is two times the prior limit that was 140 characters max.
The social media company started testing the 280-character Tweet limit with a small group of users in September. According to Twitter, it made the changes to end the frustration most users had while fitting their thoughts in a 140-character limit.
“We saw when people needed to use more than 140 characters, they tweeted more easily and more often,” said Aliza Rosen, Twitter’s Product Manager. “More space makes it easier for people to fit thoughts in a tweet, so they could say what they want to say, and send Tweets faster than before.”
The test caused somewhat a controversy, with some users complaining that the massive tweets could disrupt the flow of their newsfeed while others criticized for not paying attention to the actual concerns like cyber harassment and misinformation. Nevertheless, the company announced on Tuesday that the feature would finally roll out to everyone and ensured that the long Tweets would not upset the newsfeed as their test conclusions showed only 5% of the Tweets exceeding 140 characters while only 2% Tweets containing more than 190 characters.
“We saw when people needed to use more than 140 characters, they Tweeted more easily and more often. But importantly, people Tweeted below 140 most of the time and the brevity of Twitter remained,” Rosen wrote in a blog post.
The feature is available for all the languages except Japanese, Korean and Chinese, as these languages can pack double the amount of information in one character, according to Twitter. Twitter’s collected data showed that only 9% of all the English Tweets hit the traditional 140 characters whereas, only 0.4% Japanese Tweets reach the max limit.
Although very little users used the 280-character feature, Twitter observed that those users got more followers and spent more time on the service. This is a popular destination for writers, journalists and politicians, however, the site could not gather a vast general audience like Facebook. By introducing this brand new feature, Twitter hopes to become increasingly approachable to more and more users.
Apart from that Twitter still hasn’t given the permission to edit the tweet whereas some people criticized for it.
BRO why can’t we edit tweets yet ??? pic.twitter.com/nqWN5Ht2um
— Show (@Theshow816) 7 November 2017
I’m so tired of deleting my tweets just to correct the typographical errors. When will you have the Edit Tweet Button?
— J O Z E L L E ? (@jozellejp) 7 November 2017